Hitting the Mark: 7 Touch Points of Marketing

NDL Visual’s Blog No. 7: Hitting the Mark. The 7 Touch points of Marketing Congratulations! You’ve made it to the final installment of our 7-step guide to starting and branding a business. We’ve covered everything from crafting your unique selling proposition to designing a killer logo. Now, let’s delve into the exciting world of marketing – specifically, the 7 touchpoints …

Blog #6: Do You Apologise for Your Business Cards?

Blog #6: Do You Apologise for Your Business Cards? The Benefits of High-Quality Marketing Materials In today’s digital age, it’s easy to underestimate the power of physical marketing materials. But a well-designed and high-quality business card, brochure, or flyer can still be a powerful tool for making a strong first impression. Have you ever found yourself fumbling in your wallet, …

Getting your Brand Seen

Blog #5: Getting Your Brand Seen – Leaflet & Booklet Distribution In today’s digital age, it’s easy to forget the power of tangible marketing. While social media and online ads dominate communication, leaflets and booklets remain valuable tools for increasing brand awareness and reaching a specific target audience. Leaflets, often referred to as flyers, are double-sheet informational pieces ideal for …

The Importance of Professional Branding for Your Business

Instalment number 4 of the NDL Visual starting a business blog continues here. The Importance of Professional Branding for Your Business Starting a business is an exciting journey filled with possibilities, but it also comes with its fair share of challenges. One of the most critical aspects of launching a successful business is getting your branding right from the start. …

Finances & Marketing Budget

NDL Visual, in our quest for entrepreneurial success, enters the critical realms of finances and marketing budget in this fourth blog instalment. Undoubtedly, financial considerations stand as the cornerstone when embarking on the entrepreneurial journey. Crafting a successful business demands a judicious investment of resources, making it paramount for NDL Visual to navigate this terrain with prudence. Once the brand …

Decide on a Name

Choosing the right name for your business is a crucial step that can significantly impact its success. NDL Visual’s second blog in the series focuses on this vital aspect, offering valuable hints and tips to guide entrepreneurs through the decision-making process. A business name holds immense importance for several reasons. Firstly, it serves as a guide for customers, influencing their …

The Voice of Experience

The Voice of Experience Starting a new business can be a daunting task, but NDL Visual offers valuable insights from experience. Engaging with seasoned entrepreneurs & businesses is crucial, tapping into their knowledge and learning from their challenges can provide invaluable guidance. They’ve walked in your shoes, understanding the hurdles and successes unique to the start up journey. Begin by …

A5 4page brochure and business cards

Make Marketing Materials Work For You

As a small business owner, you are always looking for ways to increase your website traffic and conversion rates. You have tried everything from SEO to social media, but have you considered the power of printing, branded merchandise and signage in marketing? Below I give my thoughts on the benefits of using printing, promotional items and marketing materials for small …