Hitting the Mark: 7 Touch Points of Marketing

NDL Visual’s Blog No. 7: Hitting the Mark.

The 7 Touch points of Marketing

Congratulations! You’ve made it to the final installment of our 7-step guide to starting and branding a business. We’ve covered everything from crafting your unique selling proposition to designing a killer logo. Now, let’s delve into the exciting world of marketing – specifically, the 7 touchpoints that create a lasting impression of your brand.

These touchpoints are all the ways your business interacts with the world, both online and offline. They’re the countless opportunities to showcase your brand identity and build trust with potential customers. Here’s a closer look at the magnificent seven:

  1. Logo Creation & Website: A beautifully created, individual logo to make you stand out is a must, this would be the first point of your branding. We then build from there and part of that is your digital storefront, the hub of your online presence. A well-designed website with clear navigation, informative content, and captivating visuals speaks volumes about your professionalism.
  2. Social Media: Here’s your chance to connect with your audience on a more personal level. Share engaging content, participate in relevant conversations, and use social media to build a community around your brand.
  3. Print Marketing: Don’t underestimate the power of physical touch. Brochures, flyers, business cards – these tangible pieces can leave a lasting impression and provide valuable information to potential customers.
  4. Signage: Your storefront signage is the first impression you make on potential walk-in customers. Make it eye-catching, informative, and consistent with your overall brand identity.
  5. Vehicle Sign Writing: Turn your company vehicles into mobile billboards! Branded vehicle graphics are a fantastic way to promote your business wherever you go.
  6. Branded Clothing: Equip your employees with uniforms or branded clothing that showcases your logo and colors. This creates a sense of professionalism and reinforces brand recognition whenever they interact with the public.
  7. Packaging: Don’t let your packaging be an afterthought! From custom boxes to branded shopping bags, well-designed packaging elevates your product and adds a finishing touch to the customer experience.

The Power of Repetition:

The more people see your logo and brand elements across these various touchpoints, the more it gets ingrained in their memory. This consistency builds trust and familiarity, making you the go-to choice when they need your product or service.

NDL Visual: Your Branding Partner

At NDL Visual, we understand the importance of a strong brand identity. We can help you at every stage of the branding process, from initial logo design to crafting a cohesive brand message across all your touchpoints. We’ll ensure your website, social media presence, and physical marketing materials are visually stunning, informative, and perfectly aligned with your brand vision.

Ready to take your brand to the next level?

Contact NDL Visual today! We’ll help you create a marketing strategy that utilizes all 7 touchpoints effectively, making your brand unforgettable and propelling your business towards success. Let’s embark on this branding journey together!